Sunday, February 20, 2011

Trade Show Flooring the Foundation to Your Image

How to Get the Most Out of Trade Shows (Business)By Sandy Winslow

Here are a few things to consider when you're trying to find the best trade show flooring for your business.

Trade show flooring is a great complement to your presentation. After all, you've already invested in the space, the employees and the displays. Rounding out your investment with a nice floor tells your clients you take your business seriously, and so you'll take them seriously, too.

There are several different flooring options so you can be sure to find one that best fits your needs. If you only go to one tradeshow every few years, you may be more interested in the more durable products that are built to hold up show after show. If you make a point to be at every event, you'll want to find something that is both durable and easy to transport.

Here are some of the different options available to you, all of which are better than the venue's cold cement or ugly carpet.

Interlocking flooring consists of large squares that seamlessly interlock together to create your floor. They come in different designs, like hard wood, plush carpet and tile. This option works especially well with truss and pop up displays.

Portable tradeshow carpet is one of the more economical options available, but you can choose between super plush and a shorter fiber that's more cost effective. Generally, this comes in five foot wide pieces, but you can determine the length and piece it together to custom fit your space.

Printed flooring can really make you stand out at the next tradeshow. This is customized flooring that bears the design of your choice. You can print your logo on it or hand pick the exact color you want to complement your displays. There are over one million color choices available to you. If you can imagine it, you can have it.

Hardwood flooring is a premium option that can help you create an intimate business environment at the tradeshow. When a prospective client steps onto your floor, they'll feel like they're literally stepping into your office.

There are some environmentally friendly options available to the green minded business owner. Rollable bamboo flooring is one of the most attractive selections in this category. You can expect it to last for a long time.

Whatever trade show flooring you choose, there are a few things you'll want to consider before making your final selection.

How many shows are you doing a year? Not only will this directly affect your budget, but you'll need to think about how you're going to store your flooring until the next show. If you're renting a 10 by 10 office somewhere, you'll obviously have to make other arrangements for your trade show materials.

What are you selling? You can pick a floor that will complement your products. For instance, if you're selling home products, try to choose a flooring that you would find in someone's house. You want your clients to take ownership of what you have to offer. If you're selling premium cookware, find a design that looks like a hardwood kitchen floor, or attractive tile. You can customize your booth to be the exact environment you want.

What kinds of displays are you using? Aside from the obvious issue of how they'll look with your floor, you'll want to think about the time it's going to take you to set up and take down your booth. If you know that you're going to need a couple hours to work on your display materials alone, then consider a flooring that's not going to take too long to put together. They all cater to the busy business owner, but there are certainly those options that will take less, or more, time.

Whatever you choose for your trade show flooring, you can be sure that it will make an impression. You'll earn an edge over your competitors as you stand out in the crowded venue. Customers will recognize that you pay attention to the details, which will help establish a relationship of trust. Design your booth with your customers in mind and you will win every time.

Sandy Winslow is a writer on many subjects, including trade show displays. Make a lasting impact on prospective customers at businesses trade shows by selecting the perfect trade show flooring for your business and budget.

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