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Showing posts with label Ethics. Show all posts
Showing posts with label Ethics. Show all posts

Sunday, December 15, 2019

Five Fallacies | Idea Channel | PBS Digital Studios





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Argument against the Person or Argumentum ad Hominem - PHILO-notes White...



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Saturday, September 21, 2019

Good Morning ~ God's Minute







September Twenty-First  ~  God's Daily Minute


 “I command thee this day to love the Lord thy God.” – Deut. 30:16 ~

Our Heavenly Father, we come to Thee this morning with praise and thanksgiving for Thy care and love. We are grateful for the temporal blessings Thou hast given us, and for the loved ones we have to enjoy. We thank Thee for the gift of Thy Son, and for the Holy Spirit.

We ask Thee to forgive our sins, and to cleanse us from all unrighteousness. Be with us this day, and help us to be kind and courteous. Help us to be more like Thee. May our eyes be opened to the opportunities for serving Thee and helping others to know Thee, Whom to know aright is life eternal.
May Thy spirit be with those, at home or abroad, who preach or teach salvation, and grant that the word preached my not return unto Thee void. Be with those in authority and may they rule with justice and equity. Comfort “as one whom his mother comforteth” those in trouble and sorrow, and strengthen those in sickness.

Our Father, hear our petition, and keep us this day without sin, for the sake and in the name of Jesus, our Saviour. Amen

By: Clarence B. Mitchell, Haverhill, Mass.


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Monday, July 8, 2019

Philosophy of Film


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Philosophy of Film

Lecture 1:


Lecture 1 covers the course requirements and other things needed to complete this free course.


Sunday, June 30, 2019

Decay is The Word H-18

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“Again see you not that even stones are conquered by time, that high towers fall and rocks moulder away, that shrines and idols of gods are worn down with decay, and that holy divinity cannot prolong the bounds of fate or struggle against the fixed laws of nature?” 
― Lucretius


Tuesday, April 2, 2019

Marketing To A Particular Group


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Marketing To A Particular Group
By Jim Byrd
The question is do you think that as a marketer it is ok to target a market because of it's elemental makeup?
No, I would say that the consumer is not being exploited, because, in a sense, the marketers are focusing on a particular segment or a target market niche. We must remember that marketing is the activity that delivers messages about products that are created especially for the needs of a segment of people. First came the need/demand, then the product was developed, the marketing message came last. Marketing is the activity that delivers messages about products that were created especially for the needs of a segment of people. First came the need, or market demand, then the product was developed and then the marketing message focus came last. These marketing messages are derived via marketing research, which is a systematic analysis of data that reveals specific marketing situations surrounding a smaller subculture or segment of consumers. Most of the content of the marketing message is centered on the core values of that particular subculture. 
The same can be said about marketing to the senior citizen’s population. This can be said because of the growing numbers of senior citizens within all communities throughout the planet. Without a doubt, there is a need to tap that specific market. So with this, we can say that demand due to prefiguration of demographics dictates that the marketer use those numbers to their advantage, (Meiners, Norbert H.; Seeberger, Bernd, 2010)
With this kind of information in hand, marketers can target consumers based on the predominated core values or sentiments with the general notion of persuading those consumers towards a purchasing behavior.  There are other factors that guide the marketing campaigns of marketing managers when it comes to focusing its efforts on a particular subculture, and that is first, the beliefs and attitudes about a particular brand name product as it relates to that subculture group. Next, other intervening factors such as the attitudes of others, example, social risk, what will others within the subculture think if I wear that kind of shirt, this is a common example of a group norm. The marketers know that by researching into these psychological processes and other factors relating to the norms of prominent subcultures, they can effectively serve these consumers and perhaps capture an underserved niche, (Kotler, and Keller, 2011).
Now, on the other hand, there are non-targeted groups and how this type of marketing might affect them. One study showed that non-targeted consumers tend to prompt critical or negative responses. Due to this fact, these type of ads must be placed in media that will be seen hopefully by only the target group.

Reference:

Meiners, Norbert H.; Seeberger, Bernd. 2010 Marketing to senior citizens: challenges and opportunities. The Free Library(September, 22), http://www.thefreelibrary.com/Marketing to senior citizens: challenges and opportunities.-a0272670905 (accessed May 05 2015)



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