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From< What Is a SWOT Analysis & When Do You Need One? | WordStream (youtube.com) >

The New Product Entry By James Byrd, MBA Learn fast about how to develop your new entry product. There are six key focal points to stay attuned to when building and bring to market a better product than that of the competition. First, the product manager must ensure due-diligent via extracting pertinent market research data. Whit this we are primarily talking about;  SWOT . He must, in short, put him or herself in the shoes of the consumer of the said product. For starters, develop a list of needs and wants, requirements.  Second, the product manager must be definite, in terms of product definition and design after installing the needs and wants into that new product design . With this, we are talking, moving within the realm of  product differentiation . Next, there is the idea of developing, to the fullest, all phases of the product development project. The idea is, not to come to market draggling a leg. Also, there must be a  product champion...