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Friday, December 31, 2021

What Is Google Ads and 7 Benefits of Google Ads

What Is Google Ads and 7 Benefits of Google Ads
By Praveen Jain

Google AdWords is the foundation of Google, where promotions are served to clients to promote business products and services. The moment advantages of Google AdWords are that it works on the permeability of the brand and acquires quicker results. Throughout the long term, with the change of marketing from traditional to digital, an ever-increasing number of businesses have advanced towards the web. This has made the web exceptionally jumbled with extraordinary contests. Aside from businesses, even the shoppers progressively depend on the web to settle on their buying choices. Thinking about the above idea, it turns out to be critical for the businesses to get the messiness and connect with the interest group. In this manner, Google AdWords is the one-stop arrangement that assists businesses with contacting their ideal interest group promptly and conveys the ideal outcomes.

Benefits Of Google Ads:

  1. Builds Brand Awareness: Prior, brand awareness followed a visually impaired technique, which is promoted on newspapers, billboards, radio, and TV advertisements. This methodology would have brought results for offline markers, however, B2B items endured by and large as conveying promoting messages to the wide crowd isn't compelling and an opening in the pocket too. Digital publicizing, explicitly Google AdWords has upset how brands do their promoting. With Google AdWords, brands can promote to the crowd when they are investigating their item classification in the web index. Publicists can likewise build their crowd size by focusing on individuals on different sites through Google Display Network. Hence, brand awareness is one of the most well-known advantages of Google AdWords.
  2. Instant Results: The permeability businesses get on Google is considerably more important as far as driving deals than some other medium. On the web search tool, businesses have the amazing chance to come before individuals precisely when they are paying special attention to their item or administration. In some cases, competitors are high rankers. That is the reason naturally positioning on web indexes is a monotonous undertaking. With appropriate advancement of the sites and profiting validity from approved sites through backlinking can bring great outcomes naturally, however it sets aside time. With Google AdWords, businesses can get the outcomes a lot quicker. There is a contest here too. Be that as it may, the uplifting news is alongside the offered sum, the quality score of the keyword related to the ad, presentation page insight, and expected CTR decides the situation of the promotion. Thus, with the legitimate improvement of Google AdWords alongside required bids can get extraordinary ROI.
  3. Be On Top Results: We do our best in SEO to rank on top results, but some huge companies and industries have huge content and we can't outrank them but AdWords gives us a really terrible choice to beat your rivals. Suppose you have a tight rivalry with one of the brands in your specialty and you speculate that a large portion of the planned deals is shared by them. With Google AdWords, you can pick "Target Outrank" programmed offering procedures to change your bid to outclass the predefined rivalry in the closeout. Outclassing the contender's Ads can be alluded to as one of the most fundamental advantages of Google AdWords.
  4. Increases Ad Visibility: Running Google ads helps in increasing ad visibility, and increases your reach audience quality. With AdWords, it is feasible to serve promotions to the crowd who are more similar to make a buy. One needs to pick programmed bid systems like Ecpc (Enhanced Cost per Click), wherein bid will be changed dependent on the past transformation information and the blend of different data of those converters like area, gadget, model, program, time, the day of the week and so on
  5. Select Specific Audience and Strategies: Probably the most recent update of Google AdWords explicitly for search ad campaigns is the information about client info like age, gender, parental status, behavior, interests, and so forth. We should consider an occasion that you are an inside planner and your objective clients are individuals who have a house or who are intending to build a house. Then you should be targeting an
    • age between 30-55+ age audience,
    • behaviors like businessman's, doctors, officials, working professionals
    • Interests like, interested in buying a home, house, flat, villa, land.
    • And many more factors like, placements, location, keywords, bidding strategy, etc.
  6. Remarketing Audiences: Remarketing is one of the main advantages of Google AdWords. It is a well-established truth now that remarketing is perhaps the most effective way to impact clients to cruise through the business channel. It doesn't stop there, remarketing advertisements can be altered according to clients' site use. To make this customization simple for huge sites, one can pick dynamic remarketing advertisements, wherein promotions will be refreshed depending on the page visited by the client. Impacting the crowd with the best arrangement they would be keen on is one of the best advantages of utilizing Google AdWords.
  7. Broader Audience Reach: With regards to AdWords, publicists ordinarily pick broad match keywords to ensure promotion is served to important keywords. With AdWords reports, one can utilize expansive match keywords astutely. By this, you will widen your quest inquiry for clients who have visited your site with the certainty that their pursuit would be around your item. This assists one with expanding their quest choices for returning to the crowd. After going through all these points you can summarise the benefits of Google ads as it helps in ranking your website on top without SEO, provides instant results, increases brand awareness, ad visibility, and increases business sales.
​​​​

Be on top with Call Bharat - Top Best Digital Marketing Company In India. We can help you out in creating the best ever sd campaigns to increase brand awareness, reach, clicks, leads, and sales. Feel free to contact us.

Article Source: https://EzineArticles.com/expert/Praveen_Jain/2867246
http://EzineArticles.com/?What-Is-Google-Ads-and-7-Benefits-of-Google-Ads&id=10551243





Monday, December 20, 2021

Strengths and Weaknesses of Online Learning

How We Helped A Local Consultant Get More Visibility (And Become A Bestselling Author!)

 


How We Helped A Local Consultant Get More Visibility (And Become A Bestselling Author!)

By Susan Friesen 


A Case Study On Douma Leadership

Apologies if I sound like a broken record, but there are some things that are so important in the world of digital marketing, that I can't say them enough.


One: you need a good website. 


And two: a good website isn't enough. 


Even if you know this, of course, there's a difference between knowing and doing. And it's easy for small business owners and entrepreneurs to struggle with information overload when it comes to marketing.


That was the case for our client, Yvonne Douma.


Yvonne is just about the friendliest and most knowledgeable communication coach and HR professional you'll ever meet.


But she came to us with lackluster marketing materials that we're serving her. She didn't have any kind of digital marketing strategy, and she was unsure how to get one.


Yvonne knew something wasn't working, but she didn't know how to get to where she wanted to go. If only she could connect with the right people, they'd see what amazing qualities she brings to the table. And that's where we came in!


Over the past year, we have helped Yvonne with brand redesign, responsive website design, copywriting, social media marketing and advertising, and content marketing for her professional services company, Douma Leadership.


We also provided the absolutely necessary cherry on top of all these services - strategic consulting (my favourite!).


Throughout the process, we've helped Yvonne clarify her services and her brand and discover an online voice she can be proud to share with the world.


Oh, and we also helped her become a best-selling, self-published author, too (no biggie!)


It's been our pleasure to work with Yvonne, and we look forward to even more success together in 2022.


"I needed to completely rebrand my business and reached out to us for help," she says. "My website is professional, easy to navigate and looks great! Susan and her team have been supportive, encouraging, and are challenging me to put myself out there and have the courage to be seen."


If you'd like to help your small business achieve happy people and healthy profits through leadership development, HR consulting, and conflict resolution, we can't recommend Yvonne highly enough.


And if you'd like to know more about how we've helped Yvonne develop her online voice to reach more clients, keep reading!


Step One: Strategy

You wouldn't put together an Ikea bookshelf without consulting the instructions first, and that's just a few boards of wood and some screws.


Yet many small business owners jump right into the deep end of the digital marketing pool, without any plan at all. Sometimes they can't even swim!


And that's where business marketing strategy consulting comes into play.


As a personal business marketing strategy consultant, I work one-on-one with my clients to make their marketing more powerful and effective than ever before. I LOVE seeing people have big breakthroughs and finally understand what to do and how to do it (and when these people are as delightful as Yvonne? Bonus!).


For Yvonne, this has meant regular meetings to gain clarity on her business model, define her ideal target market, and brainstorm develop marketing strategies best for her business.


Yvonne and I still meet regularly, and I always look forward to our Zoom sessions. We use them to ensure we stay on track and keep innovating.


Step Two: Refining Yvonne's USP & Refreshing Her Website


Many times, clients come to my team with a website and brand that just aren't up to snuff. This was the case with Yvonne, who'd already put some effort into her online marketing.


Thankfully, all we needed to do was tidy up her logo, but she otherwise had a brand that we both agreed suited her well.


But her old website was not serving her. Not only did it look dated, but it also didn't give a complete picture of the services and quality that Yvonne brings to the table.


So our team went to work, building a responsive and SEO website that did a much better job explaining Yvonne's unique selling position (USP).


One of the many great things about having a web development company on your side is that your website can be easily updated. Over the months and through our sessions together, Yvonne and I further whittled away at brand, coming up with new and improved services and offerings.


And since we built the website, updating it with new content and services is a simple and pain-free process.


Step Three: Create A Landing Page

Websites are great, of course, but they're only one type of online property that can help grow a business. That's why we like to help clients launch landing pages as well.


A landing page is a stand-alone, one page website with a very specific purpose. They're a very useful tool to have in your toolkit.


For Yvonne, we created a landing page around a special webinar she created to help women in the workplace take their power back. In order to get the free presentation, people had to sign up with their emails.


So the specific purpose of this landing page is to collect email addresses so that Yvonne can grow her mailing list. And while we're doing that, we're sharing a great resource that personalizes Yvonne and helps potential clients grow to know, like, and trust her. Win-win-win.


Step Four: Promote, Promote, Promote

Even when you have a great SEO website like we prepared for Yvonne, it can still take months to start showing up in search results - that's just the way Google works.


And most business owners I know aren't willing to sit on their hands for a few months!


That's why we coupled the launch of Yvonne's website and landing page with a smart social media strategy.


This included carefully curating content for her Facebook, Instagram, and LinkedIn accounts, which showcased her expertise, her experience, her services, and her personality. We did this through custom graphics, as well as by an assortment of different content.


We've also encouraged Yvonne to put herself out there as much as possible - and when she does, she always gets great results!


Step Five: The Book

When you have as much knowledge and information to share as Yvonne does, a book is often a next logical step - especially when you're concurrently trying to grow your business and your social media following.


A book is one of the best ways to really connect with potential customers. In this way, it's an invaluable piece of marketing in its own right. And simply having a best selling book is a great way to establish yourself as an expert (not to mention crossing a 'to do' off the bucklet list!).


First, here is another big kudos to Yvonne. You can tell from the first page that REFRAME is a labour of love, and that Yvonne knows her stuff when it comes to relationships and communication. If you could use a blueprint to better communication skills, we highly recommend you check out REFRAME: How To Change Your Conversations To Resolve Those Messy Conflicts.


Moreover, marketing a book takes a lot of effort, even when you've got a marketing team by your side. We all rolled up our sleeves to market the heck out of REFRAME this past summer, and those efforts paid off. For Yvonne, this meant getting outside of her comfort zone to make online videos to promote the book launch.


First, we started with (you guessed it), a landing page, which we released prior to launch day. We used it to drum up excitement, introduce readers to Yvonne, and encourage interested people to sign up for notifications.


Next up, we developed a campaign with special bonuses to encourage people to buy on launch day. This included paid social media and Google ads, a concerted email campaign, a press release, and extra organic social media.


The end result? Yvonne shot up to the top of the Amazon best seller list in her category, and she can now proudly call herself a self-published, best-selling author.


And not surprisingly, REFRAME is    [https://www.amazon.ca/REFRAME-Change-Conversations-Resolve-Conflicts/dp/1772774251/]ranked 5 stars!


Step Six: The Sky's The Limit

One of the things I love the most about my job is how much my clients inspire me. When I think about everything Yvonne has accomplished in the past year, I get goosebumps! I also get exceptionally proud of my team, who have worked hard to help make Yvonne's vision a reality.


And of course, that vision continues to grow!


We're proud to support our clients throughout all their unique journeys. Working for yourself is definitely challenging, which is why it's helpful to have an award-winning digital marketing agency in your corner.


If you could use help creating your brand, showcasing your business, and nurturing your dream to a reality, please reach out! We're a full service agency, and we'd love to help you, just like we helped Yvonne!


To Your Business Success,


Susan


Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.


As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.


Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".


Article Source: [http://EzineArticles.com/?How-We-Helped-A-Local-Consultant-Get-More-Visibility-(And-Become-A-Bestselling-Author!)&id=10548582] How We Helped A Local Consultant Get More Visibility (And Become A Bestselling Author!)


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Friday, December 17, 2021

How Digital Marketing Is Going To Be Crucial In 2021

 How Digital Marketing Is Going To Be Crucial In 2021

By Praveen Jain 


Why Are Companies Changing Towards Digital Marketing?


As the extent of digital marketing advances, organizations are remaining current by adding on the web parts to their physical stores or consolidating different digital marketing techniques to create online presence. Since most buyers use smart phones for purchasing any product, digital marketing provides a platform to organizations to promote their product and services. Be that as it may, organizations across the globe additionally utilize digital marketing to all the more effectively focus on their crowds on the web and many are seeing a huge profit from speculation (ROI). These are some factors to be marked as helpful:


Specific Audience Targeting:


With digital marketing, organizations can utilize information to target audiences dependent on factors such as gender, age, area or location, interests, behaviour and education. Organizations can likewise re-target potential audiences who are as of now acquainted with their brand image, utilizing various techniques and directives for all. There are progressed internet marketing affirmations that can assist digital advertisers with figuring out how to best interest groups.


Cost Effective:


Traditional Marketing can cost huge amounts of cash, regardless it be by means of TV, radio, paper, magazine, or post office based mail. Presently entrepreneurs can be seen as a modest comparable on the web. Think YouTube, online media, videos marketing, email marketing, content marketing, social media, Google and many more. A portion of the digital reciprocals to Traditional Marketing are free, and all can be a lot less expensive than their conventional partners assuming the business has somebody to oversee and foster its methodologies.


Build Brand Image:


Since there are so many countless channels on the web with marketing potential, receiving the message out with regards to new brands is simpler than any time in recent scenario. Digital marketing allows us to promote our business products or services and help us to create brand image. It is greatly improved to put resources into a brief mission and work onto it from that point, keeping a particular voice and brand style.


Low Budget to High ROI:


The expense per lead with digital marketing, is 75% more affordable than traditional marketing. Organizations that promote via inline media, utilize paid ads and utilize other digital methodologies spend significantly less on their missions. This is on the grounds that many organizations use pay-per-click (PPC) methodologies to minimize expenses and target explicit crowds. As a rule, digital marketing efforts offer both a more prominent and quicker ROI.


Connecting Mobile Users:


There are in excess of 17 billion smartphone users around the world, and that number is projected to increase. Since practically all smartphones have web access, it is simpler than any time in recent memory for organizations to arrive at potential clients anyplace, whenever you want.


Measure And Analyse:


The uplifting news about digital marketing is that a promotion's makers can measure how it is getting through analytical tools that can't be executed for traditional marketing. Logical reports can rapidly be pulled up to ads and discover what audiences are doing in our website


Builds Audience Trust


Assuming a business is following its clients via online media and connecting, remarking, and showing them that they give it a second thought, it will acquire trust, fellowship, and loyalty. There isn't anything more noteworthy than drawing in with a client on the web and seeing them come into the store later to say the amount it intended to them that the business required some investment to interface. It is the little things a business can do that frequently have the most effect.


Be Ahead In Competition:


Digital marketing is the most effective way for a brand to get a major advantage over its opposition. Think SEO, natural pursuit, nearby inquiry, Google AdWords, online media, and online journals. Organizations need to reach however many individuals as could reasonably be expected, and this is fundamentally simpler to accomplish on the web than it is face to face.


Increases Business Sales:


Consider digital marketing branches off of a physical business. One part of the business contains web-based media posts with tips, counsel, nearby news, and occasions including the brand. Another branch has the business' blog, which serves to teach, rouse, and engage its crowd. Expanding from these primary channels are greeting pages and blog entries for various items. Include YouTube recordings, and the business can be wherever on the web, conveying its message and brand, and advancing its items and administrations.


Need to know the targeted audience and how to reach them best? A leading digital marketing company in Hyderabad India, Call Bharat extraordinary creatives and plans for business growth strategies online. Will get in touch    https://www.callbharat.com or  [mailto:support@callbharat.com]support@callbharat.com 7520999999.


Article Source: [http://EzineArticles.com/?How-Digital-Marketing-Is-Going-To-Be-Crucial-In-2021&id=10546622] How Digital Marketing Is Going To Be Crucial In 2021

CBD For Pets

  



Pet CBD Marketing: How To Stand Out From The Crowd


By Dr. Dennis Clark, Ph.D. 


Thousands of companies offer CBD for pets.


However, marketing efforts by the vast majority revolve simplistically around, "Oh, we've got pet stuff, too."


In contrast, industry leaders for pet CBD marketing have figured out how to rise above the fray.


They've done so by zeroing in on one of the most powerful principles of persuasion in human history.


The good news is, invoking this principle is pretty straightforward.


It relies on taking just a few simple steps, as I explain below.


As a bonus, these steps also bypass restrictive advertising regulations currently plaguing the whole CBD industry. 


DOGS SPEAKING ABOUT CBD


We dog lovers know our furry friends speak to us. Not in words, of course. 


They instead send clear messages to us with tail-wagging, deep staring, smiling, bouncing around - you name it.


If Anthony Robbins is correct about defining communication (and I think he is), it's the results you get.


Dogs get results. And they're telling us a lot about CBD oil.


Carole Jarvis got the message from 3-year-old Coco, her Old English Mastiff.


In Carole's words,


"[Coco] has hip dysplasia in both hips and severe arthritis in both her knees. She can no longer take anti-inflammatories and was on Tramadol 150 mg twice a day. I cannot afford all the operations she needs and as a last resort tried CBD oil. She has been on it for a month now and is a totally different dog. She's no longer in pain and not spaced out all the time. I cannot praise CBD oil more highly... "


Lori Dzingala also got clear communication from her 12-year-old Leonberger.


According to Lori,


"[She] started having seizures. She had a massive seizure and we were losing her. A client of mine suggested CBD so we gave it a shot. Within 3 days she was walking, and even trotting. We were able to get the seizures under control."


These are just two among thousands of examples of how dogs communicate their health results due to CBD.


They've let their humans know how they feel across a whole gamut of health challenges - cancer, anxiety, sleep disorders, epilepsy, joint problems, and many more.


WHAT ABOUT CATS?


Our feline friends are no different. (Aside from their famous aloofness and pickiness about food - my fellow cat people know what I'm talking about.)


Alicia Antonio "heard" her older tabby, Charli, loud and clear.


As Alicia explains, 


"On a sunny Wednesday afternoon last month, [Charli] lost the ability to walk. By afternoon, she was completely paralyzed and I rushed her in to see the vet.


"Prognosis? Not good.


"Definitely neurological. Cause undetermined.


"Could [CBD] work for my cat? What did I have to lose?


"I agreed to give her the weekend to try and rest and recover, as long as she wasn't in copious amount of pain, and look into CBD oil as a treatment alternative.


"I have to say - the results were ASTONISHING. Her right pupil had been dilated for days (a possible indicator of a brain tumor) and went back to normal the day after she started on the CBD oil. Within four days of starting on CBD oil twice a day, Charli started to eat and drink on her own again. Prior to that, she had been refusing all food and water and I had to keep her hydrated (and alive) by using a baby syringe to get water down her throat.


"Five days after starting on the CBD oil, she was able to use her front legs again and was able to slowly sit up and prop herself up against walls and furniture, even though her back legs still did not work. The following day, her back legs started to work again, but she was weak and wobbly and struggled to take more than a few steps. A full week after starting on CBD oil, our cat was up and walking again - albeit tentatively.


"Cannabis saved her life."


WHO'S TRAINING WHOM?


Every single morning, our two little terrier mixes "allow" me to have one sip of coffee - just one - before demanding their morning walk. 


What they want is abundantly clear to me. They've trained me well.


After their walk it's time for their morning dental treat before I can finally get back to my cup of joe.


(Oh, and our young orange tabby "talks" me into giving him treats at the same time, too. Apparently I'm easily trained by canines and felines alike. Aren't we all?)


In other words, I'm acutely attuned to what our furry family members want and need because they tell me so. 


That's why the experiences of Carole, Lori, and Alicia - and countless others like them - draw me to CBD for pet health.


THE UNDERLYING MARKETING POWER


Good storytelling gets and holds attention.


That's just the beginning.


The real power behind pet CBD storytelling is shared hopes and experiences.


Marketers call it "social proof."


It puts real power behind pet CBD marketing.


Simply put, social proof means people decide what to believe or how to act based on what others believe or say.


Social proof is a persuasion principle as old as the hills.


Its power hasn't dropped off one bit over the centuries. It's just as irresistible now as it was since before the time of the pharaohs.


Pet CBD marketing in particular lends itself to this principle. It's like a social proof accelerator.


HARNESSING PET POWER


Three simple strategies of top CBD companies show how to harness the power of social proof for pet marketing.


1) First, they gather a steady stream of happy customers who own pets.


Then they give people a chance to brag about their pets on social media. They're going to do it anyway. You might as well have them do it on your company's social media pages.


Social media outlets are big drivers here.


Videos and images from pet owners are a key source of compelling content.


All you have to do is curate it.


Happy customers showing off their little buddies online is a fabulous attention-getter for any business.


2) Second, they climb the social proof ladder by partnering with influencers.


Influencers bring in loads of social credibility. It's like a booster rocket for social proof.


We aren't talking about 'ordinary' influencers. We're talking about actual pet influencers.


Imagine being associated with Mannie the French Bulldog. At last count, he had 1.1 million followers on Instagram, 7,600 YouTube channel subscribers, and 1.7 million Facebook fans.


A word from Mannie bears tremendous 'canine' social proof from the top dog online.


Mannie covers a wide variety of products. His own website offers drinkware, apparel, art, and face masks. He's also online promoting supplements, CBD products, and even a car wash. 


He's not alone. A quick search for other pet marketing influencers gives us a good list on Twitter. The biggies at the moment include @remixthedog, @tinkandmeek, @milliegthegolden, and @coconutricebear.


Keep in mind that, even though I've been talking about dogs so far, the same strategies work with cats. 


To see what I mean, just check out Instagram for ThatLittlePuff, Nala Cat, Venus the Two Face Cat, and Smoothie the Cat for some big-time feline influencers.


3) Third, since company leaders are pet owners themselves, they actively participate in dialog with other pet owners.


One simple yet invaluable strategy for building credibility and trust online - pet lover to pet lover - is answering questions on forums and commenting on blog posts. All niches have forums and blog commenting. 


If done well, the interaction generated there attracts responses from others. The more the better.


Voila! More social proof.


FIRST, "PRE-SUASION"


Influence researcher, Dr. Roberth Cialdini, describes in great detail how and why persuasion marketing works. 


His book, "Pre-suasion: A Revolutionary Way to Influence and Persuade," goes even deeper about why the best persuasion marketers are so successful. 


In short, they arrange for a target audience to be receptive to a marketing message before it's presented. Thus, "pre-suasion."


Regarding pet CBD marketing, this means creating marketing materials for establishing KLT - i.e., knowing, liking, and trusting. 


The function of such materials is pre-suading potential customers to dig into all the social proof about CBD for pets. In other words, it gets eyeballs on the marketing message.


Although social proof itself is primarily user-generated or influencer generated, developing KLT depends on well-crafted professional writing. 


This is where all the other attention-getting strategies come into play - blog posts, email series, free reports, magalogs, brochures, press releases, website SEO, and more.


Writing to generate KLT puts people into the top of the sales funnel. It starts a natural flow toward social proof and, ultimately, more sales.


That's where I can help. I'm an expert writer of 'pre-suasive' (and persuasive) marketing copy.


I'm an experienced freelance writer for the alternative health niche, a published research scientist, and a 30-year university professor. I leverage my expertise and skills for writing persuasive ('pre-suasive') copy for alternative health marketing. Would you like to capitalize on what I can do? Let's talk...  [mailto:drdennisclark@gmail.com]drdennisclark@gmail.com.


Article Source: [http://EzineArticles.com/?Pet-CBD-Marketing:-How-To-Stand-Out-From-The-Crowd&id=10493937] Pet CBD Marketing: How To Stand Out From The Crowd

Friday, December 3, 2021

Eleven Steps to a Better Cup of Coffee




Eleven Steps to a Better Cup of Coffee


If you are like most coffee drinkers, you probably think you are already getting an awesome cup of coffee. However odds are that you can probably still improve the quality by following these eleven steps:

1. Use Quality Coffee Beans

Stay out of the grocery stores! OK that is a serious statement, but seriously do not buy coffee beans at the grocery store. No one knows when it was roasted and that is a critical, key point in coffee freshness. These beans are known for being stale, whether they are in the gravity bins (especially stale!) or bagged (usually stale!). No one really knows how long the beans have been in the bins or bags. Buy your coffee from an area independent coffee shop or artisan coffee roaster that can verify the roasting date. This is the only way to know you are buying freshly roasted coffee beans of gourmet quality. Their reputation is on the line so they strive for the best quality coffee freshly roasted.

2. Store Properly Remove your beans from the original bag and put in an airtight container like Tupperware or Glad Ware. The more opaque the container, the better to keep harmful light out. Extreme light like keeping coffee in a glass jar on the sink can cause deterioration of your beans, allowing your final cup of coffee to taste flat or stale.

Do not store in the freezer or refrigerator. Keep them in an airtight container in a cool, dry and dark place like a cupboard or pantry. Refrigerators harbor many odors and coffee is very porous. It will act like a sponge to odors whether it's ground or whole bean. Freezers can cause freezer burn, and the flavor oils to crack and lose flavor. These oils are where the flavor is. Storing in the freezer freezes the surface condensation each time the coffee is taken out of the freezer.

Excess moisture will cause your beans to stale faster and shorten the life span of your coffee so a cool, dry and dark place it recommended for storage.

3. Proper Grind and Grind Just Before Using

The grind of the coffee matters. Your coffee should be ground for the type of brewing method you are using. Coarse for French press and single serve, fine for espresso. The in between matter but for most auto-drip makers your grind should be just finer than coarse meaning that when you rub it between your fingers the grinds should feel similar to typical bread crumbs. Espresso grinds should feel like somewhere between sugar and powdered sugar. Also, by using a burr grinder your coffee will receive less friction than a typical blade grinder giving your grinds less chance to get scorched during grinding.

Coffee is very porous and will absorb odors and air (oxygen) very fast. Oxygen will make your coffee taste really bad! So, the longer your coffee is ground and not used the longer it has to stale and make a bad cup.

4. Measure Properly

Weigh your coffee before you grind it. To make a good, well-rounded cup of coffee you should use approximately.75oz (22g) of coffee beans to every 8oz of cold water. You can +/- to taste but this is a good starting point.

5. Purified Water at Precise Temperature

Fresh, clean tap water (purified is best) or quality spring water is recommended. Do not use mineral water, distilled water or tap water with any type of odor. It will make your coffee taste bad. The water should be between 195-205 degrees when ready to brew. At this temperature, the coffee will get proper extraction to optimize the flavor oils and caramelized sugars inside the coffee bean. This is hard to accomplish with most home brewers as the heating elements are not heat adjustable nor are they reliable to heat to the proper temperature at all. Good home coffee brewers will cost about $200 but are well worth it and last a lot longer. If you can, try the single cup pour over methods available or other brewing methods such as French press or siphon. The taste difference is remarkable. Google search each method for more information.

6. Brew Just Enough to Drink

Letting your brewed coffee sit waiting is not a good idea. And more so please do not let it sit on the hot plate! This is a good way to cook your coffee. Constant 'keep warm' mode like this will make it taste bitter. If you have to brew more than one cup and are not going to finish is right away, get an airpot of air tight hot container to keep it in. Still drink it within an hour or so but it will buy your more time.

7. Let it Cool

By letting your coffee cool to about 170 degrees (for black coffee) you will not only avoid burning your mouth, you will also get a more enjoyable coffee experience because you will taste the true essence of what coffee is all about: the brightness, the chocolaty notes, the citrus notes, the spices. It's all there, get a little geeky! If you insist on pouring cream and sugar in your coffee, forget #7 and for #8 respectively!

8. Drink it Black

This is the coffee geek purist in me coming out! I used to drink my coffee with cream and sugar all the time until I got into the coffee business years ago. Society decided cream and sugar was the norm because of bad tasting coffee, not because coffee tastes bad. Coffee used to be bitter as a rule, but that was your father's cup! Most likely the canned stuff from the grocery store. Ick! That is the old-school coffee made from Robusta beans, a low-grade coffee. Today the high quality coffee beans are called Arabica and you get them from coffee houses and artisan coffee roasters. When beans are blended and roasted properly black coffee is not bitter. It may take some getting used to but I assure you that you are missing a lot of great tasting coffee by adding cream and sugar!

9. Throw Out Any Leftover Brewed Coffee

This is part of #6 above, but deserves its own number. If you have brewed coffee left over past an hour in an airpot or air-tight container, throw it out. Brewed coffee has a life span as well and letting it cook itself in a container is not part of it.

10. Throw Out Any Leftover Coffee Beans

OK let me clarify! By this I mean the coffee that is left over after 21 days. Coffee beans have a life span of approximately 21 days from the day it is roasted. I prefer to drink mine within 10 days but that is just the coffee geek again. If you can span your coffee for use within 21 days of the day it's roasted you will get a better tasting and far more superior cup. I know, you are asking "how do I know when my Seattle's Best or Newman's Own coffee beans were actually roasted?" Well, see #1 above for your answer.

11. Rinse and Repeat

That says it all! If you follow these steps I promise you will notice a more flavorful and tasty cup of brew!

Tony DiCorpo is a coffee roaster, barista and coffee business consultant. He has authored many articles on coffee and the coffee business. Tony has extensive experience in business and collectively more than 20 years experience in sales, business management, entrepreneurship and the coffee business.

He is a partner in The North Coast Barista School [http://www.northcoastbaristaschool.com] and sells coffee equipment and wholesale coffee beans [http://www.troubadourcoffee.com] at Troubadour Coffee.

Article Source: [http://EzineArticles.com/?Eleven-Steps-to-a-Better-Cup-of-Coffee&id=5969729] Eleven Steps to a Better Cup of Coffee


 











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