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The Future of Digital Marketing

 

Future of Digital Marketing

By Sathya Narayana 

Mention digital marketing and you are constantly reminded of the changes that happen every day in this industry. We have crossed six months into 2021, and in this Covid-19 crisis, digital marketers are on the constant lookout for new strategies, tactics to gain customers for their customer's products and services. As per industry experts, 2021 is the year when the industry removes the dead dud marketing strategies and embraces new technologies to approach customers and boost sales. This article on "Future of Digital Marketing?" throws more light on the concepts.

Digital Marketing in the Future

A. Shoppable Posts 

The Covid-19 pandemic has brought the never-before problems of social distancing and lockdowns in many parts of the globe. With customers on the lookout of easier ways to shop, digital marketers thought of the brilliant concept of Shoppable posts. So, when a customer browses a social media platform, he/she comes across a shoppable post (product/service) with the link given in the bio. The customer finds it easy to tap and buy the product or opt for the service. For example: the Clothing brand, Anthropologie uses the same technique to attract customers. Many brands are soon to follow the cue and shoppable posts will become the future of digital marketing strategies to boost marketing campaigns.

B. Programmatic Advertising

The marketing team finds it difficult to place advertisements on all channels that give valuable information regarding products/services frequented by the target audience. Programmatic advertising solves this challenge as it offers customers personalized advertisements on their favourite channels at specific places based on their interests/behaviour. Companies that make use of programmatic advertising are - Expedia (tourism), BuildDirect (Home Improvement) and AirAsia (airlines). Programmatic advertising can be called the future of Digital Marketing, as it focuses on the Share of Attention of customers and can make way for the best advertising campaign. Yes, did we forget to inform you that it gives the best ROI?

C. Interactive Content

Digital Marketing experts are always on their toes to retain the loyal customers of their company, by various methods. The idea is to make customers not only shop but also interact via polls, online quizzes, signing for gift vouchers, and more. Yes, digital marketers will face a hard time creating content not only in words but also in web design. The website as well the social media posts should not only interest the target audience but also outsmart the competition. They also have to take care that the content matches the brand and objective of their organization.

D. Voice Search

There was a time when customers who opted for purchases on E-Commerce websites were above 25 years of age. Cut to the present, even children and teenagers have become regular customers of online shopping offers. And, they purchase a product or opt for service via the Voice Search method. With IoT-enabled apartments becoming famous with households, content managers along with the digital marketing team have their hands full in making the website/product content optimized for voice-friendly requests by digital assistants for the future. They need to focus on long-tail keywords, and also need to have deep knowledge of the target audience.

E. Influencer Marketing

The concept of Influencer Marketing is not new, as movie stars endorsed products/services in radio and television since the 1940s. However, the name "influencer marketing" stands apart. An individual with a huge following in social media platforms (for example, Instagram) is approached by brands to market products. But there are challenges, as the general public has become aware of the multinational corporations signing these influencers for large pay checks. So, there is corporate distrust, and the target audience makes a decision based on the influencer's credibility. This concept will stay grounded and will play a vital role in the digital marketing field.

Conclusion

True, there are other technologies that play a prominent role in digital marketing such as Augmented Reality, Virtual Reality, Artificial Intelligence, Chatbots and more, but we have focused on only the other four in this article. Digital marketers in the years to come will have to successfully include the emerging technologies in their strategies. This is to not only reach the target audience with precision, but also outsmart the competitors.

This article throws light on the future of digital marketing; there are some trends which have newly appeared; such as shoppable posts, programmatic advertising etc. Marketing strategies, as always, will change in the future and one always has to remain updated.

Article Source: [http://EzineArticles.com/?Future-of-Digital-Marketing&id=10480582] Future of Digital Marketing

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Build Your Immunity Against Pandemics by Remaining Younger Longer: Two Ways to Do So

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 Build Your Immunity Against Pandemics by Remaining Younger Longer: Two Ways to Do So

By Donald Ardell 

INTRODUCTION

I'm often asked, Don--when will you address the Covid crisis? Is there a REAL wellness angle that could mitigate risks of this affliction? What can individuals, and what can societies do, to prevent or lessen future pandemics?

I think there are two approaches that should be emphasized that are ignored or hardly mentioned by WHO, the CDC or medical experts. No, I'm not thinking about ultraviolet light or ingesting bleach or other disinfectants. Unlike the president's suggestions, neither of my two strategies involves ultraviolet light or ingesting cleansing agents.

STRATEGY ONE: ATHLETICISM

The first suggestion features the REAL wellness dimension of Athleticism--exercise and nutrition. Fitness and diet reforms as part of an overall personal commitment to wellbeing represent a way to lower one of if not the most hazardous pandemic comorbidity--old age.

While there is no way short of dying early to prevent old age, the comorbidy factor that makes old age such a risk with pandemics is frailty associated with long life. Remaining younger longer (i.e., less frail) through optimal diet and exercise is as sound an investment in your future as there is.

Premature frailty is a grave danger--so everyone should seek to age as physically fit as possible. More is possible than most Americans realize. You can do it on your own--no need for federal, state or local assistance; no medical doctors need be involved. Ask not what the health care system can do for you; ask what you can do to reduce your need for the health care system.

Major risk factors that render people susceptible to the Corona virus, besides old age, are obesity, heart conditions, kidney disease and diabetes. These and other risks are related to the other feature of Athleticism--the foods you eat.

Everyone fortunate to live long enough to gain eligibility for Medicare, Social Security and theater discounts will eventually become frail, no matter how diligent the diet, how ambitious the fitness routine. But, better to hold declines at bay until 80 or 90, rather than 60 or 65. Do it right and, with a little bit of luck, you might discover that 80 is the new 39. Well, maybe 69.

Adults 65 and older account for 16% of the US population but 80% of COVID-19 deaths. Fatality rates for those who contract the Covid virus over age 80 are five times the overall global average. Additional risks at this age derive from neglect in care facilities, increased poverty and stigmas associated with discrimination and isolation.

Becoming as fit as you can manage with exercise and optimal diet choices are the two initiatives you can embrace that have not been promoted during this year of the Covid_19 pandemic. Figure out ways to participate in a sport (s) you love or activity you enjoy--and add to that by becoming an expert in the selection and enjoyment of whole food, plant-based diets--or other diet patterns that, after thorough investigations, you believe are most healthful and enjoyable.

In addition, attend to other lifestyle arts, especially resilience, positivity, an active social life, community involvement, your personal liberties, critical thinking and all else that promotes exuberance, love, meaning and bouts of happiness.

Strengthen your immunity now--it will protect you later. Seek to become and remain in super top-form as long as possible. The next pandemic is likely to be more pernicious than this one. If fortunate enough to become old, you'll enjoy being so more, and probably longer, as well. In so doing, you'll lessen the burdens on loved ones and society.

STRATEGY TWO: DON'T EAT ANIMALS

Viral infectious diseases originating from animal consumption are known as zoonotic diseases. They are not always due to exotic animal consumption in live markets, such as Wuhan, China, but are traced to domestic livestock. Such transmissions factor in measles, tuberculosis and AIDS. Michael Greger, M.D., author of How to Survive a Pandemic, identifies consumption of food products rendered toxic at concentration camp-worthy slaughterhouse factories as a primary source of pandemics.

Livestock (beef, pork and poultry) are bred, raised and killed in what are euphemistically called concentrated animal feeding operations (CAFOs), or industrial-scale factory farms. Thousands of genetically similar animals are packed in unsanitary cages, pressed together body-to-body. This invites disease due to the extreme stress on animal immune systems. Factory farms are ideal environments for viruses and other pathogens that mutate and evolve to cross over to human populations. (Source: Matt Wellington, US Public Interest Research Group.)

The suggested idea is to promote changes in the nation's food preferences in order to dramatically reduce or eliminate consumption of beef, pork and poultry.

This will take decades if not generations, but a trend in the desired direction is already underway and should be supported.

Major animal protein companies, including Smithfield, Cargill, and Hormel, among others, recognize the need to transition away from current practices.

SUMMARY

Strengthen your immunity to pandemics and other misfortunes with a REAL wellness lifestyle. Harden your resistance to the frailties of long life with exceptional attention to athleticism. Being in super top-form is inestimably valuable at all stages of life, but it is more equally inestimable (thanks George Orwell) in the twilight years. New York Gov. Andrew Cuomo, speaking at the virtual Democratic National Convention, described the current pandemic as a metaphor, suggesting that a virus attacks when the body is weak and when it cannot defend itself. While the governor referred to the body politic, it's also true that only a strong human body can fight off a virus.

Strong bodies of all ages, including perennials and evergreens of impressive longevity, are more likely to thrive and flourish when the next pandemic arrives, which could be even more pernicious than this one.

Good luck. Live long and well.

Article Source: [http://EzineArticles.com/?Build-Your-Immunity-Against-Pandemics-by-Remaining-Younger-Longer:-Two-Ways-to-Do-So&id=10341664] Build Your Immunity Against Pandemics by Remaining Younger Longer: Two Ways to Do So