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Showing posts with label Customer Service. Show all posts
Showing posts with label Customer Service. Show all posts

Sunday, September 8, 2019

Free Book








By: James Byrd, MBA (Business Consultant)


Mark your calendar now. My book/calendar will help you understand upcoming days and generate less stress as to what a particular day in the past, present or the future will be like, or in essences, what will become an obvious reflection of now-time.

My newest edition,  “The Future: 2020” is based on the first edition, (“Foretell the Future with the I Ching and My Calendar of Days.”) I just downsized the title somewhat and add more of my observations to be noted by my fans that have been following this project. There is also an eBook coming out soon to accompany this new edition. On Thursday, 9/26/19, just that one-day folks, “The Future: 2020” will be free to you, send a request below. "Free Book"
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Thursday, August 29, 2019

Internet Marketing



Internet Marketing Basics:  What worked years ago still works today!

By: Jack Humphrey

Internet marketing can seem mystifying not only for beginners, but for moderately skilled internet marketers.  With all the courses, forums, blogs, reports, seminars and teleconferences available to help people learn how to get traffic to their sites, it is one of the most overwhelmingly dense subjects on the internet.

Unfortunately, and this is perfectly true, most of the advice or "expert" tips are outdated or completely false.  Since anyone can publish on the internet, you have a mixed bag of good information followed with much more bad information.

The mysticism of internet marketing is created largely by this glut of some good and mostly bad information.  It makes the whole topic SEEM like rocket science when, in fact, much of what was true about internet marketing years ago is true today.

Most people think that since search engine marketing changes every five minutes, that ALL internet marketing tactics must have changed as much in the same amount of time.  Not true.

The basics, like trading links, article syndication, testimonials, forum signatures, joint ventures, affiliate programs - most work as well today as they did years ago.  That is, if you know how to value the work above for what it will truly do for your website traffic.

Funny thing is, no one places much value on the above tactics anymore because there is always some "new" tactic around the corner that claims the death of everything that came before it.  And most people blindly follow that advice as if it were true.

Most of the time, this is to the detriment of their internet marketing efforts.  The basics are what work all the time and what have always worked on the internet.

You can always experiment with new things, as long as you have not forgotten to do the basics.  The basics proven to drive traffic, page rank, link popularity, and branding to your business.


Conservative, relevant reciprocal linking
Article syndication
Participation in your field and among your market (forums)
Blogging
Offline advertising
Non-reciprocal linking tactics
Press releases
...and many other proven methods.


Everything else is just a big experiment until proven to work over time.  "Over time" being the operative words.  Lots of flash in the pan crack pot schemes work for awhile.  But most never stand the test of time.

Links from a widely syndicated article will never fade away, yet I see people chasing down fly-by-night linking pyramid schemes as if they truly believe something like that is a smart thing to base their internet business on!

Tens of thousands have walked away from their dreams, gone back to their depressing, predictable, slave-la!
 bor jobs never knowing how close they were to actually succeeding.

Good people have left this business proclaiming it an utter lie that any average person can make it with an internet business and an internet marketing plan.

I guess there is truth in that statement.  Average people do in fact quit this business before they ever get started because average people fall for tricks and schemes that above average people avoid on their way to success.

If you have read this far, you are probably in the above average category.  Why?  Because average people would have take one look at the list of things I mentioned that are the bread and butter of internet marketing and saw nothing but hard work.  And they'd be right!

Above average people don't shy away from work though.  I don't know a single soul (and my rolodex has some of the biggest names in internet marketing in it) who got where they are today without a lot of hard work.

You can succeed in internet marketing if you are not afraid to work, and not constantly tempted by those who say you can succeed without it!

Focus on the basics of internet marketing and stay with them as you try new strategies.  We all experiment.  But successful internet marketers never leave their bread and butter tactics behind unless they cease to be effective.

Author Bio
To learn bread and butter internet marketing tactics along with cutting-edge new internet marketing tactics, check out Jack Humphrey's all new Power Linking 2005.
www.power-linking-profits.com

Article Source: http://www.ArticleGeek.com - Free Website Content

Tuesday, July 23, 2019

The Social Media Marketing Element




The Social Media Marketing Element

by James Byrd, MBA

There are a number of hurdles to jump during the process of implementing the perfect social media marketing structure, and we are talking in terms of creating a sustainable branding effect for your online presence on a global scale, and across all spectrums of user groups.

First thing first, you or your group must buy into the fact that nowadays one must and should have a unique online presence, given the magnitude of mobile devices and their impact on the up and coming 18 years old, and the younger segment of consumers.

With this effect, we see growth within this channel of media communications. It is a growing trend that is being fueled by the acceptance and reliance of personal mobile devices, first thing first, every day we need the information to navigate our day in a convenient informative manner.

In terms of price and the impact of marketing reach, social media marketing is the horse to put your money on.

So, without a doubt, every firm must have some kind of conduit or social channel reaching out to the public to build an ongoing relationship with the present and soon to be customers. All the ideas combined within the marketing mix moves in the direction of keeping the product on the customer’s mind. Within all types of businesses, there is a need to add the social media conduit within the marketing plan of every type – business. Besides, word-of-mouth has a new and dynamic twist these days, social media platforms.  


Sources:

(1) How to implement a social media marketing plan with limited resources: getting institutional support--and participation--is the key to a vibrant social media strategy.. (n.d.) >The Free Library. (2014). Retrieved Aug 04 2015 from http://www.thefreelibrary.com/How+to+implement+a+social+media+marketing+plan+with+limited...-a0367419886

(2)  SbrTechnologies Biswajit Singh (2013). Social Media Marketing -- How it Affects Your Business. YouTube.com. Retrieved from https://youtu.be/yDA864UskXc

The Business of Social Media | Home Business Magazine

Wednesday, May 29, 2019

Wednesday, May 22, 2019

The Right Social Platform For Your Organization



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The Right Social Platform For Your Organization

The first goal when understanding the dynamics of any social media platform is to at least understand what will the platform bring in terms of ROI, return on investments. How will the platform itself increase the bottom line, and also, how will it effectively reach the right audience? This is just plain basic marketing at its best, (Wertz, 2017)


Now in most cases, whenever one might be at the stage of deciding which platform to use, and how a particular platform will be used to gauge how effective that particular platform will be, the question is, will the platform hold up against the goals of the organization. One must first look at the intended goals of the organization, or better yet, where the firm is going with its choice of social media platform. There are three main questions to ponder whenever a firm is in the platform decision mode, and that is in terms of which direction it is going with its social media goals. These questions can come in the form of how will the platform increase revenues for the company. Next there is the question of how will the platform lower overall marketing cost while boosting profits, and lastly, the question of how will the platform further enhance the bridge between customer and company. These would be the three questions one might want to use when building on what would be the most viable direction to take when deciding on a particular social media platform, (Sterne, 2010).

Also, there are the ideas of social optimization, and that of content distribution, these two processes play a significant role, in part, in the processes of which platform will prove to be the most effective for an organization, given the situation. Within the confines of these two concepts, one will find the social media objective of an organization. Each platform will reflect its distinct form of social media objects and quality of content distribution, that is, depending on the social media platform. These objects are personified by the content that is presented within that particular social media network, such as (the object) a network of pictures in Flickr, objects such as videos on YouTube, an instant Tweet that is put forth on Twitter, in this case, the object would be the text message. Once again, given the goal of the organization, in order to be effective with platform choice, the goals of the organization must match that of the social media platform, (Solis, 2011).

Snapchat would be a very good choice if your product is geared towards the extent of people under the age limit of 24, which falls within the range of millennials which can be predefined as the group range of 21-41 years of age. Millennials are our most recent college grads and the use of technological apparatuses is not foreign to them. They are the early adopters. A slightly older market would be Facebook users.

Now with Instagram, it is somewhat hard to measure the dynamics of that platform and who is seeing what at any given time. The best avenue with Instagram would be to post beautiful images or videos with the strategic aim of brand building, leading users to a measurable landing page, thereby, trying at best to capitalize on the fact that Instagram has about half a billion users. Lastly, if you want to reach the female populace use the image focused Pinterest platform. For me personally, I do best with Twitter. Again, it’s all about metrics and ROI, (Wertz, 2017).


By James Byrd, MBA

Consultant, MediaEclat

Sources:

Sterne, J. (2010). Social Media Metrics: How to Measure and Optimize your MarketingInvestment. Hoboken, New Jersey: John Wiley & Sons, Inc.


Wertz, Jia . (2017). WOMEN@FORBES, Which Social Media Platforms Are Right For Your Business? via @forbes https://www.forbes.com/sites/jiawertz/2017/02/18/which-social-media-platforms-are-right-for-your-business/#76b7150f12a2

Tuesday, May 21, 2019

The "Net-Generation"


The "Net-Generation"
By James Byrd


The “Net- Generation” are those customers who are somewhat web savvy, social media literate, and are less prone to use other traditional methods of customer support systems. Therefore, the marketing plan must be structured in such a way as to capture that dynamic effect, that is, the blending of marketing and customer service with the robust effects of the social media platform, which reflects that it is increasingly being used by the “Net-Generation”. Add word-of-mouth to that effect and the reach becomes exponentially tremendous.
There must be a unifying effect between that of marketing, sales, and service. The various components of that effort should include; keeping the customer in the know about both the company’s new products and service policies. The creation of self-correcting online communities to address high volume of customer feedbacks on suggested product improvements, means that the company should be proactively involved within the processes of expanding the feedback process of the customer via rewarding them for their content, building efforts towards valid two-way communications. Lastly, managers must continually improve on the social CRM network that is currently in place, never settle for good enough, (Solis, 2011).



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Friday, May 3, 2019

Change Agent Podcast


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Change Agent Podcast



Best known for his best-seller The Power of Habit, Pulitzer-Prize winning journalist Charles Duhigg hosts Change Agent, a podcast series devoted to helping everyday people solve tough personal problems with the help of novel methods. In each episode, Duhigg connects with men and women from all walks of life that are dealing with everything from addiction, to loneliness, to self-confidence issues, and draws from business and science models to offer up a possible solution. See how these ideas are applied, and see if they work with this fascinating podcast about the interesting ways we can reframe life's most important challenges.





Wednesday, April 24, 2019

Motivation Monday- "Why Do We Wait"?



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✦ Start your day positively , Monday motivation , Listen when you wake up in the morning , Morning motivation , Listen every morning ✦ If you struggle and have a hard time , consider taking an online therapy session with our partner BetterHelp - https://get.cerebral.com/ I receive commissions on referrals to BetterHelp. I only promote brands I know and trust. ✦ Special thanks to our friend FreddyFriMotivation to this amazing speech Check out his channel for more epic interviews : https://www.youtube.com/channel/UCuk_... ✦ !!! We own a permission / comercial license for all the content used in this video. ✦ Don't forget to subscribe : https://www.youtube.com/channel/UCfYp...



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