Tuesday, July 23, 2019

The Social Media Marketing Element

The Social Media Marketing Element

by James Byrd, MBA

There are a number of hurdles to jump during the process of implementing the perfect social media marketing structure, and we are talking in terms of creating a sustainable branding effect for your online presence on a global scale, and across all spectrums of user groups.

First thing first, you or your group must buy into the fact that nowadays one must and should have a unique online presence, given the magnitude of mobile devices and their impact on the up and coming 18 years old, and the younger segment of consumers.

With this effect, we see growth within this channel of media communications. It is a growing trend that is being fueled by the acceptance and reliance of personal mobile devices, first thing first, every day we need the information to navigate our day in a convenient informative manner.

In terms of price and the impact of marketing reach, social media marketing is the horse to put your money on.

So, without a doubt, every firm must have some kind of conduit or social channel reaching out to the public to build an ongoing relationship with the present and soon to be customers. All the ideas combined within the marketing mix moves in the direction of keeping the product on the customer’s mind. Within all types of businesses, there is a need to add the social media conduit within the marketing plan of every type – business. Besides, word-of-mouth has a new and dynamic twist these days, social media platforms.  


(1) How to implement a social media marketing plan with limited resources: getting institutional support--and participation--is the key to a vibrant social media strategy.. (n.d.) >The Free Library. (2014). Retrieved Aug 04 2015 from

(2)  SbrTechnologies Biswajit Singh (2013). Social Media Marketing -- How it Affects Your Business. Retrieved from

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Jim Byrd, MBA | Marketing Consultant

Jim Byrd, MBA | Marketing Consultant
"We Look for Ways to Create (your product's) Demand, Increase Your Market Share, and Engage customers!"

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