Advertisement.

Showing posts with label Communications. Show all posts
Showing posts with label Communications. Show all posts

Sunday, August 25, 2019

Social Media And Your Company
















Social Media And Your Company

Bookmark and Share

By James Byrd, MBA

Now in most cases, whenever one might be at the stage of deciding which platform to use, and how a particular social media the platform will be used to gauge how effective that particular platform will be, the question is, will the platform hold up against the goals of the organization. 

One must first look at the intended goals of the organization, or better yet, where the firm is going with its choice of social media platforms. There are three main questions to ponder whenever a firm is in the platform decision mode and that is in terms of which direction it is going with its social media goals. These questions can come in the form of how will the platform increase revenues for the company. 
Next, there is the question of how will the platform lower overall marketing cost while boosting profits, and lastly, the question of how will the platform further enhance the bridge between customer and company? These would be the three questions one might want to use when building on what would be the most viable direction to take when deciding on a particular social media platform, (Sterne, 2010).

Also, there are the ideas of social optimizations, and that of content distribution, these two processes play a significant role, in part, in the processes of which platform will prove to be the most effective for an organization, given the situation. Within the confines of these two concepts, one will find the social media object. Each platform will reflect its distinct form of social media objects and quality of content distribution, that is, depending on the objects of a particular social media platform. These objects are personified by the content that is presented within that particular social media network, such as (the object) network of pictures in Flickr, objects such as videos on YouTube, an instant Tweet that is put forth on Twitter, in this case, the object would be the text message. Once again, given the main goal of the organization, in order to be effective with platform choice, the goals of the organization must match the prominent objectives of that particularly chosen social media platform, (Solis, 2011).

Sources:
Sterne, J. (2010). Social Media Metrics: How to Measure and Optimize your Marketing Investment. Hoboken, New Jersey: John Wiley & Sons, Inc.

Solis, B. (2011). Engage! Revised and Updated: The Complete Guide for BRANDS and BUSINESS to Build, Cultivate, and Measure Success in the New Web. (2nd ed.). Hoboken, New Jersey: John Wiley & Sons, Inc.

Thursday, August 1, 2019

Social Media In Ten Years










Social Media Marketing: The Future

By James Byrd, MBA

For now, it can be noted that communications and public relations are expanding, that is due to the adoption of social media and various forms of measuring social media. Marketing/product, as it relates to public relations (PR), in its traditional form, is moving towards a state of decline. There is a strong resemblance to the fact that social media is increasingly the better venue for the promoting and introduction of products. That makes for the statement; “social media is here to stay,” being a valid statement, which correctly reflects the true future of social media. Another tell-tale indicator would be that recent trends have shown that corporate budget allocations, for measurement and evaluating of the PR department, have doubled during the span of 2009 to 2011. Similar trends have also been identified in Europe.

Source:

Swerling, Jerry; Tenderich, Burghardt. (2012, September 1). New tools, new directions: a recent study finds that core responsibilities in communication and public relations are expanding with the adoption of social media and measurement The Free Library. (2012). Retrieved February 26, 2013, from http://www.thefreelibrary.com/New tools, new directions: a recent study findsthat core...-a0302111233

Tuesday, July 23, 2019

The Social Media Marketing Element




The Social Media Marketing Element

by James Byrd, MBA

There are a number of hurdles to jump during the process of implementing the perfect social media marketing structure, and we are talking in terms of creating a sustainable branding effect for your online presence on a global scale, and across all spectrums of user groups.

First thing first, you or your group must buy into the fact that nowadays one must and should have a unique online presence, given the magnitude of mobile devices and their impact on the up and coming 18 years old, and the younger segment of consumers.

With this effect, we see growth within this channel of media communications. It is a growing trend that is being fueled by the acceptance and reliance of personal mobile devices, first thing first, every day we need the information to navigate our day in a convenient informative manner.

In terms of price and the impact of marketing reach, social media marketing is the horse to put your money on.

So, without a doubt, every firm must have some kind of conduit or social channel reaching out to the public to build an ongoing relationship with the present and soon to be customers. All the ideas combined within the marketing mix moves in the direction of keeping the product on the customer’s mind. Within all types of businesses, there is a need to add the social media conduit within the marketing plan of every type – business. Besides, word-of-mouth has a new and dynamic twist these days, social media platforms.  


Sources:

(1) How to implement a social media marketing plan with limited resources: getting institutional support--and participation--is the key to a vibrant social media strategy.. (n.d.) >The Free Library. (2014). Retrieved Aug 04 2015 from http://www.thefreelibrary.com/How+to+implement+a+social+media+marketing+plan+with+limited...-a0367419886

(2)  SbrTechnologies Biswajit Singh (2013). Social Media Marketing -- How it Affects Your Business. YouTube.com. Retrieved from https://youtu.be/yDA864UskXc

Monday, June 24, 2019

Sunday, June 2, 2019

Review of Raving Fans - Customer Service




Bookmark and Share 

Review of Raving Fans - A Revolutionary Approach to Customer Service


By Avil Beckford

Shortly after I started reading this book, I had to shut up my inner critic and open myself up to the lessons. Ken Blanchard and Sheldon Bowles present Raving Fans as a parable. The book starts off with the president of a company telling the new area manager that the company was built on customer service, and that the three preceding area managers didn't understand that, and that's why they were no longer with the organization. Each of those three preceding area managers lasted less than a year in the job. This fact made it difficult for me to understand why the new area manager, knowing this, would take off with his Fairy Godmother, Charlie (a man) to play golf.

To succeed in business, you have to create Raving Fans - satisfied customers are no longer enough. To deliver Raving Fan Service, you have to look after the customers' needs whenever possible, be consistent in delivering the service, promise more and deliver more than you promise, and be ready to change direction when the vision changes because customers' need and want change all the time. There are three secrets to creating Raving Fans - Decide what you want, discover what the customer wants and deliver the vision plus one percent.

Decide what you want: When you decide what you want, you must create a vision of perfection centered on the customer. This is your perception of perfection. You do this by visualizing the entire customer service experience. What does perfection look like? You live out your business fantasy by deciding what you want, and creating a vision of perfection centered on the moment the customer uses the product.

Discover what the customer wants: To find out what your customers' vision is, simply ask them, and listen to what they say and don't say. Understanding your vision allows you to better understand your customers' vision. And if your customers' vision is very different from yours - that is, the gap is too wide, you may have to stop servicing that customer. You cannot be everything to everybody.

Deliver the vision plus one percent: Be consistent - consistently meet expectations. To be consistent you must have systems in place within your organization. Every organization that delivers excellent customer service has systems in place, and a training program to entrench those systems into the heart and soul of the company. These systems are only guidelines, and you have to be flexible enough to alter the guidelines to better serve your customers. Once you are able to deliver consistent service, ongoing improvement is a must. The plus one percent is to keep you moving ahead and focused beyond your vision.

Six Great Ideas
  • All good customer service is a result of nifty systems
  • Constantly strive to improve what you have decided to achieve
  • Most customers have a focus - you have to find that focus and then mine it for information
  • Customers count on you to do what you say you will do
  • You can make big changes in almost anything, or achieve great things in your life by improving or changing by one percent. Things can't help but improve if you keep at it one percent at a time
  • Customers have needs beyond the need of the company's product, whether it comes in a box or is a service. People need to feel like they belong to a group - they need to feel that they are important, and that what they do, think, and say truly matters

I recommend Raving Fans because it's an easy read - it takes less that two hours to digest the information. Suppress your inner critic if you are a logical person and allow the parable to unfold so that you can learn the simple lessons.

Avil Beckford, Chief Invisible Mentor, writer and researcher with over 15 years of experience is the published author of Tales of People Who Get It and its companion workbook Journey to Getting It. Subscribe to the Invisible Mentor Blog http://theinvisiblementor.com for great information to ignite your hidden genius, and explore the Resources page for free white papers and an e-book.

Article Source: [http://EzineArticles.com/?Review-of-Raving-Fans---A-Revolutionary-Approach-to-Customer-Service&id=2914069] Review of Raving Fans - A Revolutionary Approach to Customer Service

Tuesday, May 14, 2019

Welcome to Bangkok, Thailand


Welcome to Bangkok, Thailand | DW Documentary
Bookmark and Share


Source: youtube.com


Good Morning H-10



"If you are alone you belong entirely to yourself. If you are accompanied by even one companion you belong only half to yourself or even less in proportion to the thoughtlessness of his conduct and if you have more than one companion you will fall more deeply into the same plight." 

Leonardo da Vinci 




The Secret Inside Your Cellphone; You Need To Know



Bookmark and Share


The Secret Inside Your Cellphone


Source: youtube.com


Friday, May 10, 2019

Good Morning ~ Quote





“When all else fails, pull back and ready yourself by broadening the aura  via kindling the Dragon within.” 

 James Byrd, MBA ~ "The Future: 2020"



Friday, May 3, 2019

The Project Management Podcast

Bookmark and Share



The Project Management Podcast


Description

Bringing Project Management to Beginners and Experts.
Are you looking to improve your Project Management Skills? Then listen to The Project Management Podcast™, a weekly program that delivers best practices and new developments in the field of project management. The more companies understand the importance of sound Project Management, the more will your skills be in demand.
Project Management is the means used by companies today to turn their vision and mission into reality. It is also the driver behind transforming a business need into a business process. The Project Management Podcast™ looks at how project management shapes the business world of today and tomorrow.


Thursday, May 2, 2019

What is good drinking water?


What is good drinking water?
Last update: 4/18/24




There are real questions to be asked: How much water do you need drink each day? The question of water quality; is it true that your tap water is safe? Other concerns will include such things as what type and the percentages of contaminants that are in water that you drink from the tap in various regions of the world.

What is good drinking water? This is one of the crucial questions when it comes to consuming safe drinking water that maybe also be safe enough for food preparation as well. Although most tap water is somewhat good, there still remains the lingering question of Chlorine in drinking water, and its effect on a small percentage of the aging populace. I think it is time we take a look at water quality and its long-term effects on the older generation.

Today for me I have decided to go on a one day fast, given that “My Calendar of Days” states that today (February 14, 2019) we should observe hexagram 36. Have a good day and please enjoy the benefits of water fasting today.

By Jim Byrd



Cash Back for Shopping!


Advertisement.

Labels

#business (2) #marketing (2) #mycal8 (557) #socialmedia (1) 10 (1) 12 (1) 13 (1) 14 (1) 15 (1) 18 (2) 19 (1) 20 (1) 22 (1) 28 (1) 3 (2) 40 (2) 41 (1) 44 (3) 45 (1) 49.mycal8 -- Inundation (1) 5 (1) 56 (1) 60 (3) 61 (1) 62 (2) 63 (1) 7 (1) 9 (1) 9781453795217 (1) Accounting (5) Advertisement (128) Affiliates (23) AI (3) Apparel (18) Arcade Games (1) art (1) audio (23) book review (88) Business (278) classics (20) Coffee (9) Colds (2) Communications (117) Consumer Electronics (4) cooking (73) Corona (18) coupons (1) CRM (5) Culture Awareness (57) Culture Awarness (25) Customer Service (51) Daily Word (235) diet (42) digital marketing (15) Dowsing (2) eating (41) ebay (1) Ecommergy (2) Economics (69) Education (98) email (4) Entrepreneur (136) Ethics (18) exercise (36) Feng Shui (21) Finance (30) food (91) Foretell the Future with the I Ching and My Calendar of Days (39) Free Resource (95) Fun Stuff (37) future (5) Gearbest (1) God's Minute (46) Grand Ma (40) Grants (1) Green (20) Group Meeting (1) Guest Blogger (3) H-1 (2) H-2 (2) H-20 (1) h-23 (1) H-37 (1) h-40 (1) h-47 (1) H-5 (2) H-52 (1) H-54 (1) H-6 (1) H-63 (1) h-64 (1) H-7 (1) H-9 (1) Health (116) Herbs (9) Holiday (28) Home and Gardens (23) human Resources (2) i ching (62) innovative technologies (49) inspriation (104) Investments (9) IT (1) It looks doable. --Business Major (1) Jogging (1) Join our team and make money each and every month as a valued team member. Cost: $19.95 per month (1) Lead Generation (10) Leadership (12) Learnoutloud (5) Live (1) loans (6) Management (262) mar (1) Marijuana (7) Marketing (247) Mask (4) Meditation (38) Mind (25) Mindfulness (174) Mindset (18) Mindset Mastery (18) motivation (98) Music (37) mycal8 (4) networking (7) OB (4) OCOD (44) OCOD Podcast (24) online (1) Online Store (117) Organizational Behavior (1) Orgone (1) Our Calendar (156) pet care (3) podcast (21) Politics (21) presentations (2) product development (2) Product review (27) productivity (21) Protoc (360) Qi Gong (44) Quotes (47) Recipes (77) Rewards (1) Sales (45) School (40) Security (5) self-help (50) selfhelp (55) selling (1) SEO (63) Shoping (18) Small Business (226) Social Media Marketing (366) Spirit (43) Sports (8) street food (22) Sustainability (186) swot (3) Taoist (157) The Future (31) The Future: 2020 (1) Thomas (2) travel (42) Vegan (23) video (503) Video Promotions (23) Visionary (2) webinars (3) website (11) Wellness (77) workout (26) You Cooking (29)

Featured Post

13.mycal8 -- Fellowship

Hexagram  13 B y: James Byrd I. The Oracle   A. Hexagram 13 is Tong Ren or Con-cording P...

"Invigorate Your Network"



Advertisement.

Join mailing list.

Name

Email *

Message *

Pageviews last month

Small Business Trends

Social Media Today - Latest News

Social Media - The Next Web

The #1 Press Release


234x60 The #1 Press Release
Advertisement.

PR Fuel - Press Release News & PR Tips

Marketing Smarts from MarketingProfs

Business Growth Blog



Advertisement.

Seth's Blog

BBC News

Simply Wholesale


Simply Wholesale
Advertisement.

Entrepreneur: Latest Video Marketing Articles

Noobpreneur.com

Social Media Examiner

globalEDGE Archive Feed

Insure



Advertisement.

Mashable

Blog – BuzzSumo



Advertisement.

NPR.org

MIT News - Business and management | Startups

GreenBook



Advertisement.

The Knowledge Bank

Develop A Content Strategy That Advances Marketing Goals - Forrester

Marketing Insider Group

Search Engine Land

It's Quiz Time



Advertisement.

Computer Sales



Advertisement.