Showing posts with label Communications. Show all posts
Showing posts with label Communications. Show all posts
Thursday, September 19, 2019
Sunday, August 25, 2019
Social Media And Your Company
Social Media And Your Company
By James Byrd, MBA
Now in most cases, whenever one might be at the
stage of deciding which platform to use, and how a particular social media the platform will be used to gauge how effective that particular platform will be,
the question is, will the platform hold up against the goals of the
organization.
One must first look at the intended goals of the organization, or
better yet, where the firm is going with its choice of social media platforms.
There are three main questions to ponder whenever a firm is in the platform decision
mode and that is in terms of which direction it is going with its social media goals.
These questions can come in the form of how will the platform increase revenues
for the company.
Next, there is the question of how will the platform lower
overall marketing cost while boosting profits, and lastly, the question of how
will the platform further enhance the bridge between customer and company?
These would be the three questions one might want to use when building on what
would be the most viable direction to take when deciding on a particular social
media platform, (Sterne, 2010).
Also, there are the ideas of social optimizations,
and that of content distribution, these two processes play a significant role,
in part, in the processes of which platform will prove to be the most effective
for an organization, given the situation. Within the confines of these two
concepts, one will find the social media object. Each platform will reflect its
distinct form of social media objects and quality of content distribution, that
is, depending on the objects of a particular social media platform. These objects are personified by
the content that is presented within that particular social media network, such
as (the object) network of pictures in Flickr, objects such as videos on
YouTube, an instant Tweet that is put forth on Twitter, in this case, the object
would be the text message. Once again, given the main goal of the organization, in
order to be effective with platform choice, the goals of the organization must
match the prominent objectives of that particularly chosen social media platform, (Solis, 2011).
Sources:
Sterne, J. (2010). Social Media Metrics: How to Measure and Optimize your Marketing
Investment. Hoboken, New Jersey: John Wiley & Sons, Inc.
Solis, B. (2011). Engage! Revised and Updated: The Complete Guide for BRANDS and BUSINESS
to Build, Cultivate, and Measure Success in the New Web. (2nd
ed.). Hoboken, New Jersey: John Wiley & Sons, Inc.
Saturday, August 17, 2019
Tuesday, August 6, 2019
Thursday, August 1, 2019
Social Media In Ten Years
Social Media Marketing: The Future
By James Byrd, MBA
For now, it can be noted that communications and public
relations are expanding, that is due to the adoption of social media and
various forms of measuring social media. Marketing/product, as it relates to
public relations (PR), in its traditional form, is moving towards a state of
decline. There is a strong resemblance to the fact that social media is
increasingly the better venue for the promoting and introduction of products.
That makes for the statement; “social media is here to stay,” being a valid
statement, which correctly reflects the true future of social media. Another
tell-tale indicator would be that recent trends have shown that corporate
budget allocations, for measurement and evaluating of the PR department, have
doubled during the span of 2009 to 2011. Similar trends have also been
identified in Europe.
Source:
Swerling, Jerry; Tenderich, Burghardt. (2012, September 1).
New tools, new directions: a recent study finds that core responsibilities in
communication and public relations are expanding with the adoption of social
media and measurement The Free Library. (2012). Retrieved February 26, 2013, from
http://www.thefreelibrary.com/New tools, new directions: a recent study findsthat core...-a0302111233
Wednesday, July 31, 2019
Tuesday, July 23, 2019
The Social Media Marketing Element
The Social Media Marketing Element
by James Byrd, MBA
There are a number of hurdles to jump during the
process of implementing the perfect social media marketing structure, and we
are talking in terms of creating a sustainable branding effect for your online
presence on a global scale, and across all spectrums of user groups.
First thing first, you or your group must buy into
the fact that nowadays one must and should have a unique online presence,
given the magnitude of mobile devices and their impact on the up and coming 18 years
old, and the younger segment of consumers.
With this effect, we see growth within this channel
of media communications. It is a growing trend that is being fueled by the
acceptance and reliance of personal mobile devices, first thing first, every
day we need the information to navigate our day in a convenient informative manner.
In terms of price and the impact of marketing reach,
social media marketing is the horse to put your money on.
So, without a doubt, every firm must have some kind of
conduit or social channel reaching out to the public to build an ongoing
relationship with the present and soon to be customers. All the ideas combined
within the marketing mix moves in the direction of keeping the product on the
customer’s mind. Within all types of businesses, there is a need to add the
social media conduit within the marketing plan of every type – business. Besides, word-of-mouth has a new and dynamic twist these days, social media
platforms.
Sources:
(1)
How to implement a social media marketing plan with limited resources: getting
institutional support--and participation--is the key to a vibrant social media
strategy.. (n.d.) >The Free Library. (2014). Retrieved Aug 04 2015
from http://www.thefreelibrary.com/How+to+implement+a+social+media+marketing+plan+with+limited...-a0367419886
(2) SbrTechnologies
Biswajit Singh (2013).
Social Media Marketing -- How it
Affects Your Business. YouTube.com. Retrieved from https://youtu.be/yDA864UskXc
Tuesday, July 9, 2019
Monday, June 24, 2019
Lecture 1: Understanding Organizational Behaviour
Organizational Behaviour by prof. Dr. Susmita Mukhopadhyay, Department of Management, IIT Kharagpur.
Source: freevideolectures.com/
Saturday, June 8, 2019
Sunday, June 2, 2019
Review of Raving Fans - Customer Service
Review of Raving Fans - A Revolutionary Approach to Customer Service
By Avil Beckford
Shortly after I started reading this book, I had to shut up my inner critic and open myself up to the lessons. Ken Blanchard and Sheldon Bowles present Raving Fans as a parable. The book starts off with the president of a company telling the new area manager that the company was built on customer service, and that the three preceding area managers didn't understand that, and that's why they were no longer with the organization. Each of those three preceding area managers lasted less than a year in the job. This fact made it difficult for me to understand why the new area manager, knowing this, would take off with his Fairy Godmother, Charlie (a man) to play golf.
To succeed in business, you have to create Raving Fans - satisfied customers are no longer enough. To deliver Raving Fan Service, you have to look after the customers' needs whenever possible, be consistent in delivering the service, promise more and deliver more than you promise, and be ready to change direction when the vision changes because customers' need and want change all the time. There are three secrets to creating Raving Fans - Decide what you want, discover what the customer wants and deliver the vision plus one percent.
Decide what you want: When you decide what you want, you must create a vision of perfection centered on the customer. This is your perception of perfection. You do this by visualizing the entire customer service experience. What does perfection look like? You live out your business fantasy by deciding what you want, and creating a vision of perfection centered on the moment the customer uses the product.
Discover what the customer wants: To find out what your customers' vision is, simply ask them, and listen to what they say and don't say. Understanding your vision allows you to better understand your customers' vision. And if your customers' vision is very different from yours - that is, the gap is too wide, you may have to stop servicing that customer. You cannot be everything to everybody.
Deliver the vision plus one percent: Be consistent - consistently meet expectations. To be consistent you must have systems in place within your organization. Every organization that delivers excellent customer service has systems in place, and a training program to entrench those systems into the heart and soul of the company. These systems are only guidelines, and you have to be flexible enough to alter the guidelines to better serve your customers. Once you are able to deliver consistent service, ongoing improvement is a must. The plus one percent is to keep you moving ahead and focused beyond your vision.
Six Great Ideas
- All good customer service is a result of nifty systems
- Constantly strive to improve what you have decided to achieve
- Most customers have a focus - you have to find that focus and then mine it for information
- Customers count on you to do what you say you will do
- You can make big changes in almost anything, or achieve great things in your life by improving or changing by one percent. Things can't help but improve if you keep at it one percent at a time
- Customers have needs beyond the need of the company's product, whether it comes in a box or is a service. People need to feel like they belong to a group - they need to feel that they are important, and that what they do, think, and say truly matters
I recommend Raving Fans because it's an easy read - it takes less that two hours to digest the information. Suppress your inner critic if you are a logical person and allow the parable to unfold so that you can learn the simple lessons.
Avil Beckford, Chief Invisible Mentor, writer and researcher with over 15 years of experience is the published author of Tales of People Who Get It and its companion workbook Journey to Getting It. Subscribe to the Invisible Mentor Blog http://theinvisiblementor.com for great information to ignite your hidden genius, and explore the Resources page for free white papers and an e-book.
Article Source: [http://EzineArticles.com/?Review-of-Raving-Fans---A-Revolutionary-Approach-to-Customer-Service&id=2914069] Review of Raving Fans - A Revolutionary Approach to Customer Service
Saturday, May 18, 2019
Tuesday, May 14, 2019
Good Morning H-10
"If you are alone you belong entirely to yourself. If you are accompanied by even one companion you belong only half to yourself or even less in proportion to the thoughtlessness of his conduct and if you have more than one companion you will fall more deeply into the same plight."
— Leonardo da Vinci
Friday, May 10, 2019
Good Morning ~ Quote
“When all else fails, pull back and ready yourself by broadening the aura via kindling the Dragon within.”
― James Byrd, MBA ~ "The Future: 2020"
Friday, May 3, 2019
The Project Management Podcast
The Project Management Podcast
Description
Bringing Project Management to Beginners and Experts.
Are you looking to improve your Project Management Skills? Then listen to The Project Management Podcast™, a weekly program that delivers best practices and new developments in the field of project management. The more companies understand the importance of sound Project Management, the more will your skills be in demand.
Project Management is the means used by companies today to turn their vision and mission into reality. It is also the driver behind transforming a business need into a business process. The Project Management Podcast™ looks at how project management shapes the business world of today and tomorrow.
Thursday, May 2, 2019
What is good drinking water?
What is good drinking water?
Last update: 4/18/24
There are real questions to be asked: How much water do you need drink each day? The question of water quality; is it true that your tap water is safe? Other concerns will include such things as what type and the percentages of contaminants that are in water that you drink from the tap in various regions of the world.
What is good drinking water? This is one of the crucial questions when it comes to consuming safe drinking water that maybe also be safe enough for food preparation as well. Although most tap water is somewhat good, there still remains the lingering question of Chlorine in drinking water, and its effect on a small percentage of the aging populace. I think it is time we take a look at water quality and its long-term effects on the older generation.
Today for me I have decided to go on a one day fast, given that “My Calendar of Days” states that today (February 14, 2019) we should observe hexagram 36. Have a good day and please enjoy the benefits of water fasting today.
By Jim Byrd
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