Social Media Marketing: The Future
By James Byrd, MBA
For now, it can be noted that communications and public
relations are expanding, that is due to the adoption of social media and
various forms of measuring social media. Marketing/product, as it relates to
public relations (PR), in its traditional form, is moving towards a state of
decline. There is a strong resemblance to the fact that social media is
increasingly the better venue for the promoting and introduction of products.
That makes for the statement; “social media is here to stay,” being a valid
statement, which correctly reflects the true future of social media. Another
tell-tale indicator would be that recent trends have shown that corporate
budget allocations, for measurement and evaluating of the PR department, have
doubled during the span of 2009 to 2011. Similar trends have also been
identified in Europe.
Source:
Swerling, Jerry; Tenderich, Burghardt. (2012, September 1).
New tools, new directions: a recent study finds that core responsibilities in
communication and public relations are expanding with the adoption of social
media and measurement The Free Library. (2012). Retrieved February 26, 2013, from
http://www.thefreelibrary.com/New tools, new directions: a recent study findsthat core...-a0302111233
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