Social Media Marketing: The Future
By James Byrd, MBA
For now, it can be noted that communications and public relations are expanding, that is due to the adoption of social media and various forms of measuring social media. Marketing/product, as it relates to public relations (PR), in its traditional form, is moving towards a state of decline. There is a strong resemblance to the fact that social media is increasingly the better venue for the promoting and introduction of products. That makes for the statement; “social media is here to stay,” being a valid statement, which correctly reflects the true future of social media. Another tell-tale indicator would be that recent trends have shown that corporate budget allocations, for measurement and evaluating of the PR department, have doubled during the span of 2009 to 2011. Similar trends have also been identified in Europe.
Swerling, Jerry; Tenderich, Burghardt. (2012, September 1). New tools, new directions: a recent study finds that core responsibilities in communication and public relations are expanding with the adoption of social media and measurement The Free Library. (2012). Retrieved February 26, 2013, from http://www.thefreelibrary.com/New tools, new directions: a recent study findsthat core...-a0302111233