Social Media And Your Company
By James Byrd, MBA
Now in most cases, whenever one might be at the stage of deciding which platform to use, and how a particular social media the platform will be used to gauge how effective that particular platform will be, the question is, will the platform hold up against the goals of the organization.
One must first look at the intended goals of the organization, or better yet, where the firm is going with its choice of social media platforms. There are three main questions to ponder whenever a firm is in the platform decision mode and that is in terms of which direction it is going with its social media goals. These questions can come in the form of how will the platform increase revenues for the company.
Next, there is the question of how will the platform lower overall marketing cost while boosting profits, and lastly, the question of how will the platform further enhance the bridge between customer and company? These would be the three questions one might want to use when building on what would be the most viable direction to take when deciding on a particular social media platform, (Sterne, 2010).
Also, there are the ideas of social optimizations, and that of content distribution, these two processes play a significant role, in part, in the processes of which platform will prove to be the most effective for an organization, given the situation. Within the confines of these two concepts, one will find the social media object. Each platform will reflect its distinct form of social media objects and quality of content distribution, that is, depending on the objects of a particular social media platform. These objects are personified by the content that is presented within that particular social media network, such as (the object) network of pictures in Flickr, objects such as videos on YouTube, an instant Tweet that is put forth on Twitter, in this case, the object would be the text message. Once again, given the main goal of the organization, in order to be effective with platform choice, the goals of the organization must match the prominent objectives of that particularly chosen social media platform, (Solis, 2011).
Sterne, J. (2010). Social Media Metrics: How to Measure and Optimize your Marketing Investment. Hoboken, New Jersey: John Wiley & Sons, Inc.
Solis, B. (2011). Engage! Revised and Updated: The Complete Guide for BRANDS and BUSINESS to Build, Cultivate, and Measure Success in the New Web. (2nd ed.). Hoboken, New Jersey: John Wiley & Sons, Inc.