Personal Branding Strategies for Women in Business
Personal Branding Strategies for Women in Business By Susan Friesen How a Personal Brand Plan Benefits Your Business Brand You don't get a second chance to make a first impression. Truer words were never spoken, and they apply to both you and your business. If you're a store owner, for example, you know that if someone has a negative interaction the first time they visit, they're going to walk right out, and likely never come back. They might even tell a few friends. But if they have the time of their life on their first visit to your store, you've got a loyal customer for life. And again, they might even tell a few friends. But what about if you're someone who works with clients? Someone who hopes to be a leader, a speaker, an author, an entertainer, a consultant? Perhaps you've done the hard work of building your business brand, with a logo and professional website to match. But your business brand is only half the battle. Because if you want to stand out...