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   When hiring any social media manager to take the lead role in your campaigns, it is essential that you find the right person because they will be representing your brand. If you are an organization that deals with a great number of social issues, a person's lifestyle and online presence may have a huge effect on choosing the right candidate. List the qualities and skills that you consider the most important must have's for your brand and narrow your candidate choices based on those factors. When you have narrowed down your choices , prepare what you want to know in advance, so you will already have an idea of what type of individual you are looking for. Here are things that you may wish to consider asking when you interview them: Do you feel comfortable taking the lead role in creating projects alongside our other departments in order to gain valuable company experience? The answer to this question is vital because many social media managers do not ...

  Future of Digital Marketing By Sathya Narayana   Mention digital marketing and you are constantly reminded of the changes that happen every day in this industry. We have crossed six months into 2021, and in this Covid-19 crisis, digital marketers are on the constant lookout for new strategies, tactics to gain customers for their customer's products and services. As per industry experts, 2021 is the year when the industry removes the dead dud marketing strategies and embraces new technologies to approach customers and boost sales. This article on "Future of Digital Marketing?" throws more light on the concepts. Digital Marketing in the Future A. Shoppable Posts  The Covid-19 pandemic has brought the never-before problems of social distancing and lockdowns in many parts of the globe. With customers on the lookout of easier ways to shop, digital marketers thought of the brilliant concept of Shoppable posts. So, when a customer browses a social media platform, he/she comes ...

The "Net-Generation" By James Byrd The “Net- Generation” are those customers who are somewhat web savvy, social media literate, and are less prone to use other traditional methods of customer support systems. Therefore, the marketing plan must be structured in such a way as to capture that dynamic effect, that is, the blending of marketing and customer service with the robust effects of the social media platform, which reflects that it is increasingly being used by the “Net-Generation”. Add word-of-mouth to that effect and the reach becomes exponentially tremendous. There must be a unifying effect between that of marketing, sales, and service. The various components of that effort should include; keeping the customer in the know about both the company’s new products and service policies. The creation of self-correcting online communities to address high volume of customer feedbacks on suggested product improvements, means that the company shoul...

Marketing To A Particular Group By Jim Byrd The question is do you think that as a marketer it is ok to target a market because of it's elemental makeup? No, I would say that the consumer is not being exploited, because, in a sense, the marketers are focusing on a particular segment or a target market niche. We must remember that marketing is the activity that delivers messages about products that are created especially for the needs of a segment of people. First came the need/demand, then the product was developed, the marketing message came last. Marketing is the activity that delivers messages about products that were created especially for the needs of a segment of people. First came the need, or market demand, then the product was developed and then the marketing message focus came last. These marketing messages are derived via marketing research, which is a systematic analysis of data that reveals specific marketing situations surrounding a smaller subcultu...