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Hexagram 42 – Increase (Yi) By James Byrd

James Byrd

Digital Marketing Coach

April 20, 2025

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I. The Oracle A. Hexagram 42 is Yi, translated as Augmenting or Increase.

• Lower trigram: Zhen (Thunder) — initiative, movement.
• Upper trigram: Xun (Wind) — influence, adaptability.

B. The Judgment

1. Increase. It furthers one to undertake something.
2. It furthers one to cross the great water.

This signals a time where bold, generous action leads to great outcomes. Not through accumulation, but through service, support, and shared value.

C. The Image

1. Wind and thunder: the image of Increase. a) Thus, the superior man: if he sees good, he imitates it; b) If he has faults, he rids himself of them.

True leaders serve by observing, adapting, and improving—for themselves and others.

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II. Centering the Message: Exemplified Customer Service

In the spirit of Increase, consider this:

Customer service is the most direct expression of a company’s values.

Exemplary service isn’t reactive—it’s anticipatory. It’s not just about solving problems but about adding value before it’s asked for.

Hexagram 42 reminds us:

• Give more than expected.
• Remove friction, add delight.
• Adapt like the wind, respond with clarity like thunder.

Great customer service increases loyalty, brand equity, and long-term relationships. But more than that—it models the principle of elevating others, which always circles back as growth.

In every customer interaction, we face the question: “Will I simply serve, or will I increase the experience?”

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III. The Call to Leaders

• Where in your customer journey can you offer more—without expecting immediate return?
• How can your team imitate the good they’ve seen and shed what no longer serves?

This is the leadership embedded in Yi. Give. Elevate. Refine. Repeat.

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💬 Let’s talk: What’s one way your business has gone above and beyond in customer service—and how did it come back to benefit you?

#CustomerExperience #Leadership #IChing #Hexagram42 #BusinessWisdom #ServiceMatters #Increase #TheFuture2027 #JamesByrd #MediaEclat